Almost everyone, minus those of the latest generation, grew up with analog media. Today, digital media rules the world. The truth is the differences between the two are not as great as one might first think, especially when the core concepts and ideas behind them are explored. At the end of the day, digital media, which works with digital code, rules the ‘airwaves.’ Today, our thoughts, purchases and ideas are driven by a series of ‘0’s’ and ‘1’s.’ We are living in a digital world.
Technology has greatly impacted the way we advertise, communicate and learn. Websites and web design are entirely based on the idea of digital media. Examples include digital content, video and audio. Effective design means integrating these elements in such a way that the viewer’s attention is caught and convinced to perform a predetermined action.
While that sounds complicated, it really is not. Take for example a web site hoping to educate the public at large about a particular social concern. The developers of said site desire viewers to complete a form to sign up for a newsletter. In order to be successful, the developers must utilize the latest in technology and digital media to present a compelling argument, useful information and to provide the viewer with a desire to see more. The developer may use techniques such as digital video’s and audio, in conjunction with content and photo’s, to do just that. To paraphrase the Digital Media Alliance of Florida, digital media is a unique juxtaposition of business, technology, science and art used to facilitate education, social interaction, communication and expression.
Everywhere we look we are surrounded by digital media. From the latest viral video to the advertisement attached to a favorite online game, digital media is everywhere. We are living in a digital world and we are digital people.